Partners

E1 unveils first set of broadcast partners for inaugural World Championship

The UIM E1 World Championship has announced its first broadcast partners for its debut season that will bring the world’s first electric raceboat championship to a truly global audience. Coverage of the championship, which is backed by high-profile celebrities including Tom Brady, Rafael Nadal and Virat Kohli, will reach more than 500m homes in over 150 markets across the world to connect it with a new, international fanbase.

E1 has agreed a number of landmark deals, including the digital media giant Tencent to stream action from the Series to a Chinese audience across its platforms. 

PX Sports, the Spanish-language broadcaster has partnered with E1 to showcase the racing to a wide number of markets in Latin America, while Supersport will air the championship to over 52 markets across Sub-Saharan Africa. The Saudi Sports Channel Company (SSC) will act as the first host venue rights holder in just a few weeks at the E1 Jeddah GP, broadcasting throughout the MENA regions alongside Dubai Sports.

A raft of additional broadcasters for the Championship’s first season will be announced in coming days, leading into the first ever E1 World Championship race on February 2nd and 3rd.

The new broadcast deals are set to play a key role in building fandom across the world for the new series – bringing the personalities, drama and spectacle of the championship to life across the first season.  This will be supported by a comprehensive digital and social media strategy to capitalise on the vast fan base that the celebrity Team owners already command. 

E1, which operates at the intersection of sport and entertainment, is set to usher in a new era of racing on water with pilots competing to become Champions of the Water across a seven-race season in global cities including Jeddah, Venice, Monaco and Hong Kong. 

We are proud to be delivering a global championship to a worldwide audience through a brilliant network of broadcast partners. With our race calendar spanning three continents, and race owners from across Europe, Asia, Africa, North and South America, we’re excited to connect with a new fanbase as we redefine racing. Our broadcast proposition is unique in bringing together sport, entertainment and sustainability and promises to deliver an action-packed season of drama like no other.

Rupert HunterChief Commercial Officer of E1